Since March, like many businesses, we've ridden the corona-coaster of fluctuating fees, resources, and emotions - and the ride isn't over yet. No one in the travel industry is unaffected and we'd like to thank all the Tigers and all our clients for their support and loyalty during this difficult time.
Over the last five months, we've secured numerous national media opportunities including extensive broadcast coverage and a total of 300+ hits for a single client [Pitchup.com]. More on this later.
Our international clients have also benefited from continued support, both with their strategy for reopening as well as current news and research. We've had open and honest conversations with them throughout, to ensure that we continue to stay connected to help each other through the crisis. While recovery is still some way off, there have been common themes across them all, so here's the Tiger take on the key learnings.
If you'd like to have a no-strings conversation about your situation and how we can help, please get in touch: firstname.lastname@example.org / call Cass on 07968 255 464.
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Remember, this current hiatus will pass - and when it does there is the potential for a significant bounceback, even if the timeframe for this remains unclear.
Flex to keep your customers whether that's by accepting rebookings and deferred travel or rethinking an itinerary from scratch.
Starting conversation now with those most likely to be your future loyal customers - this will pay dividends and prove rewarding in many ways.
And be brave and true to your brand, finding new and innovative media and messages to communicate with your different audiences.
We have worked tirelessly during COVID times to ensure our clients have continued to understand the evolving communications issues and are in a position to maximise on any and all opportunities during a challenging time. Although we are always concentrating on what comes next for our clients, some of our coverage - online, broadcast, and in print - deserves attention.
If you're not sure where to start, or how to continue your comms, get in touch with White Tiger today for an informal conversation.