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Email: tigers@whitetigerpr.com

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We are White Tiger PR. Hear us roar!

Like our namesake, we’re a breed apart. Launched in 2010 by founder Cass Helstrip, White Tiger PR is the UK’s only director level communications consultancy specialising in travel and lifestyle brands. Primarily based in London, we have individual Tigers located across the UK, enabling us to more flexibly support both clients and media.

Our industry partners

On the truly rare occasions our client needs extend beyond the Tiger brain trust, we maintain a relationship network of reliable and cost effective partners whose services integrate seamlessly with ours. PR agencies we partner with include: Rockhopper PR, Hamilton PRIDeal Public Relations and Blakeborough PR.

For trade marketing, we bow to the the explosive experience of the team at Ignite. Led by Managing Director Damian O’Grady, Ignite combines a passion for creative sales and marketing programmes with over 30 years experience in the international tourism sector. Between Damian, Partner Consultant Sarah Parry and Consultant Phillip Britain Ignite packs a powerful punch.

Our pedigree extends beyond travel, bringing valuable experience across varied areas like finance, fashion, technology and construction. With over a century of collective experience and top drawer contacts, our clients are assured of mature account handling. 

Whether TV, digital, events or nailing data driven stories – we’ve got the specialism. In the rare instances we don’t, we have a small team of trusted, strategic partners on hand for seamless, rapid and cost effective support. Each individual Tiger has a specific talent or two in which they truly excel.

Respected by our peers...

Nigel Thompson, Travel Editor, Daily & Sunday Mirror

“White Tiger White Tiger, burning bright, a PR firm that gets it right. And they’re nice people too.”

Steve Bennedik. Head of Technology, Sky News

“Cass is client-focussed, pleasant and professional. She understands how to use PR to the benefit of both the customer and Media.”

Betty Low. Publisher and business travel communications strategist

“Cass is cheerful, energetic and full of ideas. She was always willing to help us out at Business Travel World – good media relations are really important and it’s one of the reasons Cass is such a good PR!”

Maxine Clayman, Freelance digital editor, travel and parenting journalist.

“Working with White Tiger PR is always a pleasure. Not only does Cass understand the needs of her clients she understands what journalists need too – a much under-rated skill!”

Katie Reich-Storer, former Senior Editor, Absolute Publishing

“I’ve always been impressed with Rob’s professionalism, helpfulness and attention to detail. No request is too small and he works tirelessly for his clients – both in a day-to-day capacity and also on press trips.”

Karen B, PA News

“Rob was friendly, extremely informative – knowing a lot more about the destination than many other PRs I deal with, for whom a location seems to be little more than another country on their books. This personal enthusiasm really made a difference.”

Mark Hodson, SEO consultant, travel media trainer, co-founder at 101 Holidays

“Cass is one of the best PRs I’ve worked with in travel. She is full of energy and ideas, a great communicator, charismatic and hardworking and she fully understand the needs of journalists.”

Meet the team...

CASS HELSTRIP
Managing Director

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CASS HELSTRIP
Managing Director

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CASS HELSTRIP
Managing Director

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CASS HELSTRIP
Managing Director

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CASS HELSTRIP
Managing Director

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CASS HELSTRIP
Managing Director

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  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram

Meet the team...

CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram
CASS HELSTRIP
Managing Director

  • Twitter
  • Instagram

CAREERS AT WHITE TIGER PR

We’re always on the lookout for talented PR professionals. IF you’d like to join the Tiger team, please see current roles available below for application details. Or if we're not currently advertising, you can email your CV and tell us a bit about yourself to jobs@whitetigerpr.com.

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